B.professionals is a recruitment agency with strong expertise in the public sector. They focus on creating meaningful matches between candidates and organizations, with a personal and people-first approach.
The goal of this project was to translate that personal, energetic identity into a clear and consistent digital presence across website and LinkedIn.
Project Context
B.professionals positions itself as a recruitment partner that “opens doors that normally stay closed.” Their strength lies in deep knowledge of the public sector and a strong focus on long-term, meaningful matches.
However, their digital presence did not fully reflect this personality and expertise. The website and LinkedIn communication needed more structure, consistency and visual clarity.
The objective was to modernize and unify the brand experience while keeping its human and approachable character.
Website Design
Designed in Figma and developed in WordPress in collaboration with a developer. The new structure focuses on clarity and trust for both candidates and organizations.
Improvements included:
- A clearer vacancy overview page
- A dedicated page for opdrachtgevers (employers)
- Stronger storytelling around the team
- Structured presentation of services
- Integration of articles and initiatives such as Trees for All
The website now better reflects the company’s personality: personal, direct and people-oriented.
Structured vacancy overview with improved readability and filtering to support easier navigation.
Human-centered storytelling through team visibility.
Brand System Refinement
The logo remained unchanged, but the visual system was expanded and structured.
- Added supporting brand colors
- Defined typography hierarchy
- Established consistent spacing and layout rules
- Created reusable design components
This ensured that the brand feels recognizable and cohesive across all digital touchpoints.
LinkedIn Communication
To strengthen their online presence, a structured LinkedIn visual system was developed.
Content types included:
- Vacancy announcements
- Insights and recruitment statistics
- Team stories
- Informative carousels about working in the public sector
- Seasonal campaigns and milestone videos
- Playful AI-generated visuals to increase engagement
The aim was to balance professionalism with personality, keeping communication informative but approachable.
Impact
The project resulted in a more consistent and confident digital presence. The website now clearly communicates who B.professionals is, how they work and what makes them different.
Across website and LinkedIn, the brand now feels aligned with its core message: personal recruitment with real impact.
This project was created for B.professionals. All photography and written content are the property of the company and are displayed here for portfolio presentation purposes only.