SÉVA is a conceptual hair care brand developed for a client taking her first steps into the market. With a minimal budget but a strong vision, the goal was to create a product line that feels sustainable and luxurious without the typical cost of high-end branding.

As the Concept Designer, I started by identifying the emotional essence of the brand: the daily ritual of hair care as a quiet, grounding moment of self-connection. This insight guided the overall direction, from visual language to material choices and tone of voice. Inspired by natural textures, zen patterns, and modern minimalism, I developed a brand identity that speaks of balance, care, and intentional beauty.

The packaging design uses amber-toned bottles with clean typography and soft, neutral labels. The concept focuses on contrast: softness and structure, calm and clarity, purity and depth. Every visual element is part of a system that reflects the brand’s core promise, to offer simple, nourishing moments, elevated through thoughtful design.