E-commerce sales campaign for the lingerie and swimwear brand Marlies Dekkers. The campaign’s goal was to highlight and promote seasonal products in a way that felt premium yet approachable.

Role
As Senior Digital Designer, I was responsible for the creative direction, visual design, and delivery of all campaign assets, ensuring consistency across the brand’s e-commerce platform, newsletters, and social channels.

Challenge
The campaign needed to balance brand storytelling with conversion-focused design. This meant creating visuals that not only conveyed the Marlies Dekkers identity but also guided the user smoothly toward purchase decisions.

Research & Insights
I reviewed analytics from previous campaigns to identify which layouts and visual elements had led to higher engagement and conversion. Insights showed that clean product imagery with strong focal points performed better than heavily styled lifestyle shots for this audience.

Design Process
Based on the findings, I selected a pale background with ample white space to keep the focus on the products. Magenta accents—drawn from the brand’s palette—were used sparingly to highlight calls-to-action and key promotional messages. I designed responsive layouts for desktop and mobile, ensuring a seamless experience across devices.

Outcome
The campaign achieved a measurable increase in click-through rates on featured products compared to the previous season’s campaign. It also maintained brand recognition while improving clarity and product visibility. Internal feedback highlighted the design’s elegance and functionality, confirming the success of a data-informed approach.